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Hi 👋🏻  I'm Carey Bradfield

I am a UX/UI leader with extensive experience managing design teams in agile environments. My expertise in developing UX strategies that align with business goals have proven measurable results. I have led teams for design systems, design experiences and design strategy. I am highly skilled in collaborating with product and engineering teams and thrive in fast-paced agile environments.

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Elevating the Blog experience

As the brand evolved, the need to showcase content in a new way was desired. I established the strategic journey and vision with an overall goal to elevate the experience, engage users and provide intuitive pathways forward. These pathways have laid a solid foundation for design excellence.

Free Macbook Pro Space Gray mockup on the wooden table (Mockuuups Studio)

Highlighted Projects

Freshworks Design system and redesign

Freshworks rebranded and was in need of a complete overhaul as they moved to a new platform. We built an entire Design system to support the transition and scale the digital space.

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Salesforce Design system

The Salesforce.org Design System was outdated and misaligned with its parent, Salesforce.com. We modernized the system, incorporating industry-specific branding to create a cohesive and contemporary experience.

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Events and Webinars

The Freshworks Events and Webinars experience was outdated and losing engagement. By implementing a newly developed design system, we created fresh designs that successfully enhanced customer acquisition.

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Elevating the Blog experience

As the brand evolved, we identified the need to showcase content in a fresh, engaging way. By establishing a clear strategic vision, we enhanced the user experience with intuitive pathways that drove engagement and elevated the overall design. This approach had set a strong foundation for future design excellence.

Free Macbook Pro Space Gray mockup on the wooden table (Mockuuups Studio)
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